Redken: The Science of Healthy Hair
Redken was the first company to take a scientific approach to hair. Their philosophy is built on a simple yet powerful equation:
Protein + Moisture + Acidic pH = Healthy Hair
Redken revolutionized the industry by introducing "Protein Reconditioning." Because hair is primarily composed of protein, Redken products use specialized proteins and an acidic pH to match the natural state of your hair and scalp, ensuring maximum integrity during and after chemical services.
Redken’s Signature Color Lines
We utilize Redken’s advanced permanent color systems to provide vibrant, long-lasting results that actually improve the condition of your hair.
- Color Fusion™ Permanent Color: A modern, high-performance cream color that delivers healthy-looking, multi-dimensional results. It provides a multi-faceted finish that never looks "inky" or flat, ensuring every strand has dimension and shine.
- Cover Fusion™ for Gray Coverage: Specifically designed for clients with 50% or more gray hair who want 100% coverage without sacrificing depth. It addresses the unique needs of aging hair—such as loss of shine and elasticity—by providing superior conditioning and a softer grow-out.
- Color Gels and Shades EQ: Known globally for providing incredible shine and condition while delivering precise, long-lasting color.
Aveda’s approach to beauty is rooted in Ayurveda, an ancient Indian healing tradition. From a health standpoint, Aveda focuses on the connection between your body, your hair, and the Earth. Choosing Aveda means choosing products that are as kind to your scalp as they are to the environment.
Natural Ingredients & Humane Testing
- 96% Naturally Derived: Aveda’s formulas are powered by the "Kinetics of Plants." They utilize pure flower and plant essences instead of synthetic chemicals.
- No "Nasties": All products are formulated without parabens, phthalates, synthetic fragrances, or drying alcohols, making them ideal for those with sensitive skin or scalp concerns.
- Cruelty-Free & Vegan: Aveda is Leaping Bunny Approved and 100% Vegan. They have been staunchly opposed to animal testing since their founding in 1978.
- B Corp Certified: This certification recognizes Aveda’s commitment to high social and environmental performance, transparency, and accountability.
Color Benefits
- Full Spectrum Color: 100% vegan treatment color that nourishes with plant oils (like sunflower, castor, and jojoba) instead of harsh synthetics, leaving hair in better condition than before it was colored.